Amazing Benefits of A+ Content in Amazon

In order to achieve success on popular platforms such as Amazon, it is essential to make every effort to distinguish yourself from other sellers.Well, taking advantage of Amazon seller tools and available features can create effective ways to enhance product listings and boost sales. One such popular and effective feature is the Amazon A+ Content. 

This is designed to catch customers’ attention and help brands to boost their sales and brand awareness. So, how to get started with this? This simple guide can help you with that. Keep reading and explore the Amazing Benefits of Amazon A+ Content for your brand.  You can also take the help of Amazon SEO Services to get it done properly.  

Exploring the Amazing Benefits of Amazon A+ Content 

Most seller think that with an Automated Amazon store, they can boost their sale. Well, this may work but sometimes you may need to consider something extra, like Amazon A+ Content. With this, you can make your products stand out among the competitors using images and rich text. However, here are some major benefits that you will experience by opting for this. 

Enhanced Conversion Rates 

As you will be adding detailed information on the products, this can lead to a better conversion rate. Besides, this is designed to address potential customer’s queries. With the right information, you can help customers come up with informed decisions. As per some studies, using A+ content, sellers can boost their sales by around 5 percent. 

Better Product Presentation 

This product listing system allows sellers to demonstrate their products by using high-quality images and detailed product descriptions. This also makes the listings visually appealing. With just a few clicks, customers can find important information and make the right decision. 

Lowers The Chances of Returns 

As this focuses on offering comprehensive and clear product information, buyers can know what exactly they are buying. This, in turn, will reduce the chances of product returns that generally happen due to misaligned or misunderstood product info. 

Helps in Brand Building 

For those who are new to the Amazon marketplace, A+ Content can be a beneficial option. It can help them to establish and maintain the brand position and identity, developing brand loyalty as well as popularity among people. 

Fewer Distractions 

With this, you can easily eliminate those visual noises due to ads of different brands. You can just focus on telling your own brand story to the customers. 

Steps to Create Quality Amazon A+ Content 

Before you can proceed further, you need to understand that in order to create A+ content, it is compulsory to register your brand with the Brand Registry Program of Amazon. For this, you need to meet all the eligibility requirements, such as: 

• A brand should have an active and registered text. Besides, they should have an image-based design mark. Furthermore, the trademark should appear on the packaging or products. 
• Enroll the brand. 
• The trademark owners must submit the applications to the brand registry. 

Once Amazon approves the information submitted by you, you can move ahead to create Amazon A+ Content. Even though you can do it by yourself, for best results, you can take the help of Amazon seller services. Now, let’s have a look at the steps that you need to follow for this. 

Step 1: 

First of all, visit the Seller Central section, move to the Advertising section and then go to the A+ Content Manager. 

Step 2 

Now, click on the Start Creating A+ Content option. Then you can choose the A+ content. You can choose between the Brand Story or Basic option. 

Step 3:   

Once you have chosen the right option, you need to add the language and content name. Click on the Add Module option. 

Step 4: 

One can add up to 7 modules for the A+ content. You can keep the layout like this: 

• First Module- brand logo 
• Second Module – Image with text 
• Third Module – standard image along with dark text 
• Fourth Module – single image with specification detail 
• Fifth Module – a standard single left image 

This is just a common practice. You can follow other practices and check which method works best for your brand. 
After setting the modules, you need to apply for the ASIN. Then, you need to review the application and submit the for approval.  

Remember that the entire process can take around 7 days. Keep checking the status frequently. If there are some errors, you should fix those and resubmit the content for approval. 

Some Best Practices of A+ Content 

We suggest that you follow the best practices when creating A+ content to ensure its correctness. 

• Try your best to avoid repeating text. Using unnecessary content multiple times can lead to rejection. 
• Use the Store Showcase module and Brand ASIN in your Brand Story. You can also use the Standard Comparison chart. This will link around 10 ASINs to the listing. 
• Before submitting the form, properly check for grammar, spelling, typos as well as consistency errors. Make your content look professional. 
• Always prefer to use quality graphics along with clear photographs of the products. 
• Prefer to follow the required guidelines for Amazon A+ content. Don’t forget to offer contact information. 
• Keep in mind that many people prefer to buy their products from Amazon. Promote your products while following Amazon’s guidelines. 
• It is advisable to opt for professional Amazon SEO Services for better results.  

Does It Affect SEO? 

The A+ content is designed to increase the customer experience while searching for and buying products at Amazon. However, some pieces of evidence have suggested that it may indirectly affect the SEO. Now, you might be wondering how. Well, when you use it properly, it can boost the conversion rates. And when you have better conversion rates, you will enjoy more sales. More sales will lead to a higher ranking. The algorithm of the Amazon search engine always prefers to reward listings with high conversion rates by increasing their page ranking. So, while creating A+ content, it will be better for you to consider Amazon SEO services as the success of the A+ content also depends on it. 

Closing Thoughts 

Amazon A+ Content is an excellent tool and one of the best e-commerce marketing strategies for enhancing the product’s conversion rate. However, this method may require you to invest money and time. Well, that shouldn’t be a major problem for you when you look at the return on investment. You will definitely find it a valuable solution for your business. This will support your brand in its long-term growth. If you are a registered seller at Amazon, then don’t forget to take advantage of Amazon A+ content. 

Amazon A+ content will surely help your business to grow constantly. If you are new to this, don’t panic; partner with DFY Diversify. Our highly experienced team can help you create visually appealing and high-converting Amazon listings with the best A+ content. We have been working in this industry for more than 3 years and have many brands attain the desired success. Besides, our team can also guide you in exploring multiple passive income ideas and offer effective Walmart store automation services and Amazon Store services.  So, what are you waiting for? Schedule your appointment and learn how we can help you in your journey.